How to Promote a New Release with Use My Track Listeners and Creator Videos

You have heard your track hundreds of times while making it. Release day begins the next stage: other people need an opportunity to discover the song. A practical plan helps you decide where the music will appear, who you will introduce it to and what happens after the announcement.

Use My Track helps you involve a community of listeners and video creators in your release. Introduce the song to members interested in your genre, launch videos featuring the track or bring both services into one plan. The community adds work around your music alongside your own posts.

Here is a practical calendar covering two weeks before release and two weeks afterwards. Adapt it to your single's date, your distributor's timing and the campaigns you select.

What the community adds to your release plan

An artist's own account is often the main place they talk about a new song. A release can also benefit from new people and new contexts.

Use My Track has two services for this:

Choose the campaign size, prepare the release and receive the reporting included in the service. Participants receive rewards for supporting artists. Independent return visits and further sharing should be assessed separately after launch.

The organizational advantage is that you are not starting with an empty contact list. The community already exists, so you can include it in your release calendar.

Days −14 to −10: prepare the song and choose the campaign's job

Check that the music has been delivered to your distributor, the date is agreed and you have access to the relevant artist accounts. Confirm delivery deadlines in advance: two weeks is a planning framework, not a universal processing promise from platforms.

Then answer three questions:

1. Who could enjoy the song based on genre, language and mood?
2. Do you want to introduce it to listeners, launch videos or do both?
3. What scope and budget can you commit to the first stage?

For a first release, choose a clear task and a manageable package. If you already have an audience, a community campaign can complement your planned posts, mailing list and performances.

At this stage, explore Use My Track offers and discuss timing. If a particular market matters, ask about available options separately from genre matching.

Days −9 to −7: prepare material that helps people notice the song

Choose a video excerpt: an expressive lyric, chorus or transition. Write a short description of the mood and prepare some of your own content to introduce the artist behind the track.

For an energetic song, that might mean a live performance, the story behind the chorus and a short scene with a matching emotion. Video campaign members can interpret the music in their own formats while your posts give viewers a way to get to know you.

Also check official pitching in Spotify for Artists. Spotify states that pitching an eligible unreleased song at least seven days ahead gets it into your followers' Release Radar; editorial placement is not guaranteed. Spotify's pitching terms.

Days −6 to −1: prepare your Use My Track launch

Agree the service, scope, start date and required materials. Keep the essentials in one place.

Check your artist profile, cover art and release title. Make it easy for someone who wants to hear more to find the right music.

Save your starting statistics. They will help you review changes alongside the service report and your other promotional activity.

Want the community included in your launch plan? Choose a Spotify campaign or creator videos and agree the timing with the team.

Release day: connect the song's arrival with promotion

First, follow the listener's journey on a phone. Does the correct song open? Is it on the right profile? Is the listening link easy to use? Then publish your own post featuring a strong excerpt.

Start the agreed Use My Track campaign once its requirements are in place. In a listener campaign, community members encounter the song. In a video campaign, work towards the agreed publication schedule begins.

You now have a sequence beyond announcing “the song is out”: your own content, the community campaign and a plan for reviewing the response. One artist post does not need to carry the entire release plan.

Days 1–3: support the first encounter

Follow the agreed campaign's progress and answer questions on your social pages. If someone asks for the song title, help them find it. If a lyric interests them, share its story.

Do not change the whole approach after a few hours. First check the basics: whether the music is audible in your own videos, the link works and the title is visible.

Community participation and the artist's presence complement each other. The service organizes the agreed campaign work; you can keep talking to people who want to learn more.

Days 4–7: find ideas for what comes next

In a video campaign, review available posts. Which stories make the song especially expressive? Could your next video build on a dance move, a lyric or an emotional situation?

Use those observations in your own content. If you want to republish a participant's actual video, agree the rights first.

After a listener campaign, review the included report and your artist statistics. If your package includes feedback, read it separately: it may help you understand how people perceive the track. Availability depends on the selected offer.

Days 8–14: choose the next step

Compare the work delivered, the response to content and changes in your release statistics. Account for other activity such as advertising, your own posts and performances.

Possible next steps include:

• Continue the selected service when the next job is clear.
• Add video to a listener campaign to give the song visual stories.
• Introduce the track to the listener community after an initial video test.
• Rework the excerpt or creative approach before another launch.

Increase scope around a defined goal. Recommendations, views and long-term audience growth depend on people's response; the first order provides experience to inform the next decision.

What if the song is already out?

You can start after release day. Choose the song you want to introduce to new people, check the links and prepare an expressive excerpt.

For an existing track, look for a fresh context: another story, performance or video format. A Use My Track campaign lets you involve the community even after the original announcement has passed.

Frequently asked questions

Give your next release an opportunity to meet new people. Plan a Use My Track campaign: choose listener introductions, creator videos or a combination that fits your goal.